| Description: | Global gaming market by the end of 2019 is estimated to be $152 billion. $68.5 billion (45%) will be coming from the mobile game category. 33% of all phone app downloads are games. 74% of consumer spending on mobile are in the gaming category.50% of smartphone app users are playing games making the app category just as popular as music apps like Spotify and Apple Music.10% of all time spent in-app purchases. Perhaps the major benefit is that phone game apps are cheaper to develop and have a higher chance at being used by people all over the world. The audience is broader and appeals to a bigger range of people. Some of these individuals might not even consider themselves to be gamers because “gamers” have a certain stigma associated. A “gamer” is one who plays a game on a console or PC, not smartphone. Nowadays, anyone can simply open a gaming app on their phone and begin to indulge in the world of gaming. You can start to see why large companies who dominate console and pc gaming are transfering their games to smartphone apps. Call of Duty Mobile from Activision and Mario Kart Tour from Nintendo are just a few notable mentions. |
