| Description: | Some coupon companies sell the deals they provide, charging less for coupons than what they are worth to customers. A company may sell $20 coupons for $10, for example, having already paid $5 to the business providing the deal. For these companies, coupons act as regular inventory, allowing them to employ a traditional retail business model. Success relies on consistently driving new traffic to participating businesses to secure repeat coupons from deal providers, since that is a key to reliably replacing inventory. |
